Women's March Madness ticket prices jump as Clark, Reese square off

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Coach Muffet McGraw connected women's March Madness

Coach Muffet McGraw talks women's March Madness 03:37

College hoops fans who want to watch nan past 4 women's teams conflict it retired successful this year's version of nan March Madness tourney successful personification whitethorn want to brace for sticker shock. 

On SeatGeek, nan cheapest tickets for nan women's Final Four matchups connected April 5 was $674, compared pinch $611 for nan men's bracket. At Ticketmaster, arsenic of Monday nan lowest-priced seats for nan women's and men's Final Four games were $746 and $693, respectively. 

The prices person changeable up amid surging request for tickets successful caller days, buoyed by nan sparkling on-court performances of Louisiana State University's Angel Reese and nan University of Iowa's Caitlin Clark, online summons brokers said. At immoderate summons dealers, nan value for a women's tourney spot is now much costly than for nan men's games. 

Clark and Reese squared disconnected for past year's nationalist championship, which LSU captured, and nan 2 are matched up again successful an eagerly anticipated Elite Eight title Monday night. 

"We're seeing a seismic displacement successful nan world of sports, acknowledgment to athletes for illustration Caitlin Clark, Angel Reese and others who are captivating audiences pinch their talent and prima power," Chris Leyden, SeatGeek's maturation trading director, told CBS MoneyWatch. "This displacement is mostly driven by nan potent marque powerfulness these athletes wield, fueling unprecedented request for this year's March Madness tournament."

Caitlin Clark becomes starring scorer successful assemblage hoops history 01:52

Clark and Reese are showcasing their talents connected nan court, but they "are besides inspiring a caller era of fandom and engagement," Leyden said.

Viewership successful assemblage hoops has climbed successful caller years, bolstered mostly by college-educated men who watch connected online streaming services. About 22% of internet-using Americans watch NCAA basketball, according to a study from S&P Global Market Intelligence Kagan. The study besides recovered that 7% of respondents watch women's assemblage basketball, a fig that accrued to 9% this month. 

    In:
  • March Madness
  • Caitlin Clark

Khristopher J. Brooks

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Khristopher J. Brooks is simply a newsman for CBS MoneyWatch. He antecedently worked arsenic a newsman for nan Omaha World-Herald, Newsday and nan Florida Times-Union. His reporting chiefly focuses connected nan U.S. lodging market, nan business of sports and bankruptcy.