Williams-Sonoma must pay almost $3.2 million for violating FTC's 'Made in USA' order

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NEW YORK (AP) — Home products retailer Williams-Sonoma will person to salary almost $3.2 cardinal for violating a Federal Trade Commission “Made successful USA” order.

Williams-Sonoma was charged pinch advertizing aggregate products arsenic being “Made successful USA” erstwhile they were successful truth manufactured successful different countries, including China. That violated a 2020 committee bid requiring nan San Francisco-based institution to beryllium truthful astir whether its products were successful truth made successful nan U.S.

The FTC said Friday that Williams-Sonoma has agreed to a settlement, which includes a $3.175 cardinal civilian penalty. That marks nan largest-ever civilian punishment seen successful a “Made successful USA” case, nan committee said.

“Williams-Sonoma’s deception misled consumers and harmed honorable American businesses,” FTC Chair Lina M. Khan said. “Today’s record-setting civilian punishment makes clear that firms committing Made-in-USA fraud will not get a free pass.”

In summation to paying nan penalty, nan seller of cookware and location furnishings will beryllium required to taxable yearly compliance reports, nan FTC said. The colony besides imposes and reinforces a number of requirements astir manufacturing claims nan institution tin make.

Williams-Sonoma did not instantly respond to a petition for remark Friday.

In 2020, nan FTC sued Williams-Sonoma connected charges that nan institution falsely advertised respective merchandise lines arsenic being each aliases almost each made successful nan U.S. nether its Goldtouch, Rejuvenation, Pottery Barn Teen and Pottery Barn Kids brands. The institution past agreed to an FTC bid requiring it to extremity specified deceptive claims.

The title that resulted successful this week’s colony was revenge by nan Justice Department connected referral from nan FTC. According to nan filing, nan FTC recovered that Williams-Sonoma was advertizing its PBTeen-branded mattress pads arsenic “crafted” successful nan U.S. from home and imported materials — erstwhile they were made successful China.

The FTC said it past investigated six different products that Williams-Sonoma marketed arsenic “Made successful USA” and recovered those claims to besides beryllium deceptive, violating nan 2020 order.