Why Swifties have descended upon a small pub in London

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Swifties respond to double medium astonishment

Fans respond to Taylor Swift's double medium surprise 04:13

London — "And so, I watch arsenic you locomotion into immoderate barroom called The Black Dog and pierce caller holes successful my heart."

As Taylor Swift's "The Tortured Poets Department" medium continues breaking records, that ambiguous reference successful nan opus "The Black Dog" has elevated a mini London pub of nan aforesaid sanction to caller heights.

The moody lyrics from nan 34-year-old superstar allude to watching an ex-partner who had forgotten to move disconnected his location mounting connected his telephone going to nan bar.

As soon arsenic nan medium — which by Thursday had surgery Spotify's streaming grounds pinch much than 1 cardinal streams — dropped past week, devoted fans of nan American songstress nailed down nan whereabouts of nan unassuming British watering hole, and they descended upon it.

swifties-london-pub.jpg Taylor Swift fans bask a pint astatine The Black Dog pub, successful London, England, April 24, 2024. CBS News/Duarte Dias

It didn't return self-proclaimed Swifties agelong to found that her British ex-boyfriend, character Joe Alwyn, lives adjacent Vauxhall, not acold from nan section pub.

"We person had to move customers distant each azygous time since nan merchandise of nan album. It's been a awesome acquisition for nan pub and our squad to beryllium a portion of," Amy Crowley, a trading head for The Black Dog, told CBS News connected Wednesday.

The pub has taken afloat advantage of its newfound fame, adding Taylor Swift-themed drinks and nutrient to its menu. The business has moreover started trading merchandise, Crowley said.

CBS News met immoderate of Swift's superfans who made nan visit to The Black Dog, and who were very happy to sample an "Aperol Spritz (Taylor's Version)" cocktail.

Taylor Swift inspired assemblage courses purpose to springiness students a peek astatine her business prowess 02:58

Gracie and Ethan, siblings from Texas who were connected their first and only time vacationing successful nan U.K., said they conscionable had to sojourn nan site, fixed its relationship to their taste hero.

"We went to nan Crown Jewels, [we have] Les Mis tonight, and past The Black Dog — which is each connected nan aforesaid level of importance," they said pinch a laugh.

London-born creator and chap Swiftie Chris Lloyd was positioned extracurricular nan pub, drafting its exterior, erstwhile we arrived.

swifties-london-pub-artist.jpg London-born creator Chris Lloyd, a self-described Swiftie, points to his caller drafting of The Black Dog pub, successful nan British capital, arsenic he speaks pinch CBS News extracurricular nan establishment, April 24, 2024. CBS News/Duarte Dias

"I consciousness for illustration it's truthful cool that she's knitted a spot of London into her tracks and into her history," he said. "So, it's cool because you tin spot nan Swifties from London astir present conscionable emotion a small spot person to her, a small spot much connected."

New York-born sisters Jaquelyn and Daniella moreover sewage marked for life to definitive their passion for Swift while vacationing successful London.

"We really sewage matching tattoos inspired by Taylor present - I emotion you to satellite and to Saturn, which is from nan opus 'Seven,'" explained Daniella. "So my sister sewage nan moon, and I sewage Saturn, for Taylor." 

  • Taylor Swift
  • Music
  • United Kingdom
  • London