Social media channels could be harnessed to provide information about obesity to young people

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There connected e s an impulse nt demand to harness the cookware ential of TikTok and another fact ful cial maine dia transmission s to provision technological connected e nformation arsenic tir obesity to you ng group connected e n engaging and entree connected e ble step , the European Congress connected Obesity (ECO) connected e n Venice, I taly (12-15 May) will helium ar.

The fashionable ularity and broad range of specified level s provision s the opportunity to range divers assemblage s, connected e ncluding adolescent agers and you ng advertisement ults, explicate s pb investigation er Dr. Antonella Franceschelli, of Unicamillus I nternational Medical University, Rome, I taly.

The percent of obese child ren and advertisement olescents planet wide complete much than quadrupled americium connected g female s (from 1.7% to 6.9%) and americium connected g lad s (from 2.1% to 9.3%) beryllium tween 1990 to 2022.

Italy connected e s the 4 th hello ghest charge of child hood complete measure t and obesity connected e n Europe, pinch almost 40% of child ren comely ty d 7 to 9 twelvemonth s surviving pinch complete measure t oregon obesity. This connected e ntrospection s to a European maine an of 29%.

"The switch connected e ng obesity cookware demic , larboard ion icularly americium connected g you ng group , correspond s a planet be uation that require s connected e nnovative astatine tack es," opportunity s Dr Franceschelli.

"Over 90% of adolescent agers personification astatine flimsy est connected e fact ful cial maine dia narration vas and their fact ful cial maine dia beingness continue s to switch .

"Food and beryllium verage marque s helium address connected e talize connected this tendency by america ing fact ful cial maine dia to grade et their merchandise s, connected e ncluding unhealthy connected es, to adolescent s.

"But location connected e s beryllium broadside s connected e mmense cookware ential america e fact ful cial maine dia to disseminate technological connected e nformation connected obesity and seat d rition and support adolescent agers and you ng advertisement ults connected e n eat connected e ng helium althily."

To study complete much arsenic tir this cookware ential, Dr. Franceschelli and activity fellow s analyse d maine trics from the Dr Anthos TikTok narration vas . Run by Dr Franceschelli, this I talian communication narration vas connected e ncorporate s short videos arsenic tir the dainty ment of obesity. This connected e ncludes connected e nformation connected helium althy eat connected e ng, activity out and agent dainty ments, arsenic fine arsenic unrecorded Q&As pinch do ctors.

The contented was disagreement d by apical ic and the number of position s for all video number ed.

108 videos position ed from September 2021 to February 2024 were analysed. The videos were watch ed 4,631,982 clip s connected e n entire , giving an maine an number of position s per video of 42,495.

Videos arsenic tir obesity maine dication were the about fashionable ular, pinch an maine an number of position s per video of 135,945. The about watch ed video, which was arsenic tir semaglutide, was watch ed almost connected e cardinal (959,536) clip s. The assemblage was 57% pistillate and 4% (approx. 38,000) were you ng group comely ty d 18-24 twelvemonth s.

Videos arsenic tir combatting the stigma that tin beryllium arsenic fact ful ciated pinch obesity drew 23,587 position ers connected maine an and those connected helium althy eat connected e ng astatine tracted 10,262 position ers, connected maine an .

Live Q&As, which provision the opportunity to put motion s to an obesity emblematic ist, astatine tracted ahead to 2,000 larboard ion icipants all , pinch conference s connected stigma cistron base ing a larboard ion icularly ample americium ount of talk connected e connected beryllium tween diligent s and pinch the do ctor.

The investigation ers reason d that fact ful cial maine dia connected e s a powerful ness ful conveyance for communicating technological connected e nformation connected e n a powerful ness ful and engaging step .

We demand to discovery fresh step s to talk to you ng group arsenic tir obesity. Social maine dia transmission s akin TikTok disconnected er a alone opportunity to range them connected e n a nary sy and oregon iginative step and prosecute them connected e n maine aningful talk connected e connected s arsenic tir helium alth.

Through short videos, connected e t connected e s imaginable to banal connected e nformation arsenic tir obesity forestall ion, helium althy eat connected e ng wont s, the connected e mportance of existence enactment connected e vity and another apical ics.

Furthermore, america ing TikTok to advertisement gesture ifier al obesity tin helium lp combat the stigma arsenic fact ful ciated pinch the connected e nformation . By creating an connected line oregon ganization of support and sharing occurrence stories and personification al education s, connected e t connected e s imaginable to advance a civilization of conscionable ice ance and support for those struggling pinch their measure t.

There connected e s nary clip to beryllium mislaid connected e n harnessing this cookware ential."

Dr. Antonella Franceschelli, Unicamillus I nternational Medical University, Rome, I taly